Today’s competitive environment is warming up every day. Companies are trying such ways and methods as production management, quality, efficiency, stock control in order to increase their competitiveness. However, none of these methods is as effective as innovation. Since goods and services are more and more similar now. Profit rates have fallen considerably and productivity and similar tools do not provide the desired competitive advantage. In order to survive, it is necessary to stand out from the commodity products based on intellectual capital and to create value added products and to challenge the competitors. To do this means to be able to make innovation.
There are many long or short descriptions about innovation. However, among these, the most effective practical definition for innovation can be made as any innovation that can ultimately turn into money.
Research and development (R&D) and product development, which were introduced before innovation in the Turkish industry, are actually part of innovation. When all these are considered, innovation is a methodology or philosophy that systematically innovates with knowledge, experience and talent in the classical sense, decreases coincidences and increases the success rate.
First of all it should be well known that to benefit from KOSGEB and TUBITAK supports which has become a fashion in Turkey is not innovation. These institutions are not the measure of innovation. These institutions can only motivate and give financial incentives to innovators. In fact, innovation means developing a product, production method or service that will outperform its competitors, especially in a free market economy, and offering it to its customers, resulting in increased revenue and profit. In this context, when considering the world both specific to Turkey and globally, it should be kept in mind that there are many activities related to innovation trainings, organizations, competitions, meetings etc., but the number of companies that really achieve the desired profit or added value from innovation is very small. Of course there are many reasons for this. But at the beginning of these reasons there is the inability to learn or apply innovation correctly. Many people produce ideas, develop projects and develop new products or services with these innovation concepts they have learned. However most of them fail.
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KORDINAT works for understanding the concepts of innovation and new product development and R & D within this concept and obtaining maximum benefit with appropriate methodologies. KORDINAT believes in the importance of these four basic concepts for the success of an innovation. These are;
- Accurate Diagnosis
- Correct Strategy
- Correct Methodology
- Disciplined Practice
KORDINAT works to ensure that companies succeed in innovation and R & D activities with the accurate diagnosis, the right strategy, the right methodology and disciplined practices.
KORDINAT offers a wide range of services from innovation ideas to trainings, from solution of technical problems to system design. In the services it provides, it is directly involved in projects and prefers to manage projects such as problem solving and increasing profitability. Besides, it strengthens the staffing pattern of its customers with trainings.
OUR INNOVATION SERVICES
Generating Profitable Idea
In any environment, people actually develop ideas. However, the most of them are not applicable or wait for the queue to be applied! It stops! The truth is that companies often fail to focus on generating new ideas while maintaining their daily activities. Generating idea is often expected from the head of the company, from marketing, from R&D or product development.
The source of all inventions came from the solution of problems. The invention is therefore described as the solution to a technical problem. Companies face various problems in every work they do. These problems can be a technical problem that requires a direct R&D project, as well as cost, marketing, finance, logistics.
Technological Competition Analysis
Companies that carry out innovation and R & D activities have to well know their sectors and competitors. It is not enough to know the prices of the companies operating in their sectors and especially the competitors among them, to leaf through web pages or look at new products at fairs.
Research and Development (R&D) is an important part of innovation. Especially production and technology-based companies should allocate sufficient money, time and personnel for R&D. Many companies have understood the importance of allocating sufficient resources for R&D, and the number of R&D firms has increased.
Innovation, not only in Turkey but all over the world, is almost a fashion. Even the company managers who have engaged in standard production for decades and have not improved passionately speak of the importance of innovation.