In the most general sense the trademark is the most distinguishing mark which represents all assets of an enterprise and is used to distinguish similar goods and services from other businesses’ goods and services. However, nowadays, the brand is not only for the goods or services produced, sounds, colors, scents are also used as a brand. Furthermore, it is also possible that people, regions, cities and countries become a brand.
No matter what is produced, whether it is physical, service, or in the form of information, from the moment it first appears until it is received by the final consumer – maybe there are thousands of different people after the final consumer – hundreds of companies contribute. For example, a pair of shoes’ some of raw material comes from China, some from Korea and some from Brazil, it is designed in Italy and produced in Turkey but is sold to Germany and America. These and similar events can occur more or less in almost all goods and services. The most important element of trust is Trademark in such an environment where goods and services have changed hands and it is not known by the purchaser that who contributed to a job and how much or that whether it is quality or not.
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While in general, the trademark is known as a name or logo, it is more than a brand, name and logo, it is a complex, valuable and intellectual capital that needs to be protected. The trademark is the past and the future of a product. An enterprise presents all its efforts to compete to the customer with a trademark and reaches the desired profit. At the start of a business or offering a product to the market, trademark selection is important. In trademark selection, it is also important to be a registrable trademark, to be registered and the following procedures. Therefore, trademark creation, registration and the process after registration need to be managed very well.
KORDİNAT works for effective management of intellectual property in official application, registration and post-registration procedures and providing maximum benefit to its customers by starting from the first creation of the trademark. For this purpose, trademark is not only considered as an official application to the Turkish Patent and Trademark Office. From creating trademark to the official application for legal protection, from trademark registration to use of the trademark in the market, from the acquisition of the domain name in the world to taking part in social media, it works with well-informed and experienced brand representatives for effective trademark management.
OUR TRADEMARK SERVICES
A trademark can usually be chosen with the amateur spirit with such expressions as a combination of a surname, a local name, and some words. Alternatively, it may be created in consultation with a marketing or advertising agency, or similar to some registered trademark found attractive.
For official protection of a trademark, trademark is required to be registered. Trademark registration officially begins with trademark application. To register a trademark under normal conditions, the trademark owner or the authorized trademark attorney of the trademark owner is required
Both the rejection decisions and appeals made during the trademark application process and the appeals made to other applications are important parts of intellectual property practices. Since on the Trademark provisions of Industrial Property Law No. 6769 in Turkey, appeal system is available.
In most of the intellectual property rights, the principle of locality exists. This means that the right is protected in which country it is registered. This also applies to trademarks and a single application cannot provide protection all over the world.
Trademarks may be subject to transactions such as sales, leasing, inheritance, etc. as all properties are. The most used transactions in the market are license (lease) and transfer transactions. Both trademark applications and registered trademarks shall be subject to
TRADEMARK INFRINGEMENT ANALYSIS
Examining whether a trademark (or mark) used in a product or service violates a registered trademark is something that requires expertise. As a result of a good trademark infringement analysis, while a company can handle an important issue of harmlessly escaping vitally important